OrtivusTALK Newsletter- 1Q/2006

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Guest Columnist Article >>

Industry Update >>

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Ortivus Support Rocks >>

Technology Corner >>

Employee Spotlights >>

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I Want to Complain
by Walt Young,

Chief Executive Officer
and President of Ortivus North America

… have you ever said that to yourself or others?

Most, if not all of us, use software applications and at some point have needed to call for support.

So the question arises… how do you maximize the event recognizing two fundamentals: first, you (or I) are unhappy with something which prompts us to seek help, and second, support folks spend their days getting one call after another from us and who, very specifically are not calling to simply say “hi.”

I will tell you how I approach it and use a specific example. I am a photographer by hobby. I have a high end digital SLR camera and like much of the industry, use an application from Adobe called Photoshop CS2 to edit digital images. Now this product is designed for professionals - not for software users like me. I could easily spend the balance of my life learning how to use the application and never get beyond probably 25%. And to frustrate me further, they come out with “updates” several times per year which I suspect are specifically intended to keep me alert.

I have come to realize that generally when I have a problem with an application from a reputable organization, the solution is going to be reached by fixing a human error (wife and two sons delight in pointing this out), mine. So, I determine I will solve the problem on my own and go through all the things I am certain I did wrong that got me in this irascible frame of mind. I check all my settings, click on help, pull out paper documentation, call friends and curse - a lot. Then I call support.

Now, I know from my business experience about the person taking my support call. I understand how they spend their day and what pressure and occasional frustration they experience. Consequently, I know that if I fully disclose my current homicidal thoughts, I will probably get very little effort from their side and I will still be left with my “problem.” So, when they answer the call I immediately get a name (in case I inadvertently disclose my real frame of mind and they hang up… has happened to me twice) and ask where they are located. Currently, I suspect that the world’s tech support is located in suburban Madras or Bombay, occasionally North Carolina. Then I adopt a veeerrryy friendly tone and a patient, casual style of communicating. This is not easy… even when everything is going well. I have never failed with this approach. The thing that makes it work is this: left to my own devices, I would probably never solve my problem, so if it takes more time than seems reasonable, I simply remind myself that this has always been successful and that this support individual wants a good outcome as much, or more, than I do. They are committed. For me, it’s a software issue, for them, their livelihood.